MOST REWATCHED MOVIES IN THE UNITED STATES Viewer Repeat Rate and Popularity 1 The Wizard of Oz 85% lifetime repeat viewership 2 A Christmas Story 50M plus annual holiday rewatches 3 Star Wars Episode IV 80% franchise fan repeat rate 4 It's A Wonderful Life 45M plus annual broadcast viewers 5 The Princess Bride 75% high rewatch intent 6 Forrest Gu